Strategized Marketing For The Digital World
MORE ABOUT ME
Digital Marketing Specialist focusing on Digital & Print Media Content Development
I am a Google, Microsoft and Hubspot certified Marketing Specialist with 3+ years of experience in managing marketing and branding operations targeting challenging involvements in Social Media Marketing, Digital Marketing, Print Marketing, Email Marketing, Mobile Marketing, Content Marketing and Google Ad Words.
Content written by me has been published in various leading newspapers like Times of India, Hindustan Times Education, ABP, Telegraph, Career 360 , Dainik Jagran and Jagran Josh. Further, my Research Journal on “Innovative Entrepreneurship – A gateway to Economic Development” has been published at the International level by Zeinth Publications.
I believe in experimenting with new and alternative ways to leverage opportunities in digital space keeping pace with emerging online and web marketing trends to increase effectiveness of Digital Marketing and Promotions. I have been managing online brand and product campaigns to raise brand awareness and customer engagement.
- Specialized in Content Marketing having 50+ publications at national and international levels in leading newspapers, Journals and corporate websites like Hindustan Times, Times of India, Career 360, Tribune, Zeinth Publications, SAGE Publications.
- Building brand awareness about the company’s product and services across various platforms like digital, print and social media using website content, blogs, editorials, advertorials, newsletters, infographics, webinars, white papers, press release, Google landing pages, e-mailers and various print collaterals like brochures, postcards, standee, catalogues, flyers and international study guides.
- Involved in Company’s front-end website development and maintenance along with its content & graphics.
- Excellent standard of grammar, spelling, syntax and construction and make content readable, accurate and clear
- Improvise and enhance the quality of content (text, infographics, video scripts) and detect plagiarism
- Work in a fast paced environment and edit upto 10,000 words a day
- Strong knowledge of Content Management System and Content Enhancement tools
- Work in tandem with departments like Digital Marketing, Digital Channels and Web Developers
- Create copy for online and offline marketing campaigns
- Produce content for platforms like web, mobile app, social media, press and print media
- Align multiple brand strategies and ideas for accomplishing team goals
- Write upto 5,000 words in a day
- Standout content generation, ideation and problem-solving skills
- Analyze key business and user insights and apply strategic planning skills to create a long-term vision for the content that’s generated
- Compellingly communicate a brand’s story, and envision how content will be presented or distributed across formats like text, image, infographics, audio and video
- Develop a Content Differentiation Factor (CDF), set content goals, and understand how to create high ROI content
- Develop audience personas and decide for whom content should be written and what should be the context
- Develop content sales funnels in order to increase the effectiveness and conversion rates of content marketing campaigns
- Track content marketing ROI by identifying the right metrics
Website Types Designed So Far
GRAPHIC DESIGNING SPECIMENS
DIGITAL MARKETING SKILLS
SOCIAL MEDIA MARKETING
GOOGLE AD WORDS
SEARCH ENGINE OPTIMIZATION
My collaborative approach helps the clients reach their ambitious goals. I don’t just promote brands—I work with clients to improve them, because I know from experience that the long haul matters!
Richa represents an excellent combination of engineering and Management skills coupled with her expertise in Marketing and Branding operations with a meticulous understanding of digital media softwares.
Richa is a meticulous and creative thinker with an ability to draw on her experiences and observations to develop thoughtful opinions on variety of topics. She is an independent self-starter, and is comfortable working in groups with peers, she can work very well on her own to deliver project goals. Furthermore, she is mature and personable and I expect her to perform well in a wide range of environments while engaging with individuals at senior different levels. Richa is pleasant to be around and has tremendous potential for the future.