PRESENT WORK PORTFOLIO
WEBSITE DEVELOPMENT AND MAINTENANCE
- Develop company’s website and update it regularly including blogs, upcoming events and seminars.
- Writing and editing webpages content of various websites (home pages and inner pages)
- Writing and editing overseas education articles, blogs, PRs, SEO based articles to be published on company’s website, meta description text, micro-blogs, classified content, PPT content, video scripts, company reviews and more
CONTENT DEVELOPMENT AND EDITING
- Support content initiatives for marketing collaterals and campaigns prior researching for various digital, print and social media platforms
- Leading the content team and organizing weekly content meetings to clear doubts and giving direction to the team
- Writing and editing content for social media promotions like SMO content, image sharing content, Tweets, FB posts and LinkedIn posts
- Building brand awareness about the company’s product and services using blogs, print collaterals, editorials, advertorials, brochures, flyers, white papers, videos, press release, e-mailers, marketing bulk SMS, whitepapers, press release and study guides.
- Write content for corporate communications like HR Announcements and mailers, client invitation letter, employee training content, international trip itinerary and welcome letter.
- Proofread and edit online and print media posts before publication.
- Identify needs and gaps in the content and recommend new topics for enhanced customer engagement.
SAGE PUBLICATIONS INDIA PVT. LTD.
• Make Marketing Plans and Publisher’s Report for company’s academic product vertical.
• Make monthly and quarterly marketing reports to analyze the rate of conversion.
• Experienced in handling print marketing that includes Magazine ads – EPW, The Book Review, Souvenir ads, Journal Ads, Catalogues, Brochures, Posters, Standee and Flyers.
• Execute and manage the company’s digital marketing plans as per implementation framework using Google Ad Words, PPC ads, Email marketing and Mobile marketing.
• Manage the company’s social media profiles and presence on Facebook, Twitter, LinkedIn, Instagram, Pinterest, Quora and Youtube.
• Run paid campaigns (PPC) on Facebook for lead generation, brand awareness and enhanced website traffic.
• Worked on WordPress website development and SEO projects in CPDM.
• Write SEO friendly content on wide variety of topics for multiple platforms including Advertorials, Editorials, Brochures, Catalogues, Flyers, white papers, Social Media and News Portal.
• Actively manage and write product oriented blogs.
• Writing web content for websites and portals from scratch.
• Writing, editing and proofreading copy for client projects based on research and background information supplied to them.
• Proof reading editorial content produced by other members of the team.
• Analyze content marketing metrics and makes changes as needed.
• Consistently brainstorming and collaborating with team for new ideas and strategies.
• Researching markets and industries to compare and create content that is innovative and original.
I am grateful to the Manav Rachna Management for providing me tremendous opportunities to contribute to the growth of the organisation and acquire rich technical and administrative skills in the area of Corporate Communication and Business Development during my tenure which helped me to get my position elevated in the Marketing and Branding Department.
KEY RESULT AREAS
• Actively involved in planning, developing and implementation of PR activities of Manav Rachna Educational Institutions.
• Liaising with and answering inquiries from media often via telephone, emails and supporting internal and external communication initiatives.
• Digital and Print media content management that included website content, blogs, brochures, social media posts and video scripts.
• Write and proof read editorial content including press release, editorials and advertorials for targeted media after event coverage.
• Handle social media profiles including Facebook, Instagram, Twitter, Youtube, Linkedin and Quora.
• Handled admission process through B2C sales, career counseling and academic counseling.
• Worked on business development operations and customer relationship management through Zendesk Zopim, Ameyo and Leadsquared softwares.
• Worked on Shiksha and Career 360 dashboards, No Paper Forms (designing and shooting of bulk emails and sms, preparing agent wise conversion reports, closing tickets/ queries by customers on social medis platforms like Quora)